I hope that you really enjoyed dreaming big last week.  I love taking time to dream about what I want for my business and my life, it gives me energy.  It helps me realize that I can do bigger things than I am doing now—in all areas of my life.  I hope you’re feeling the same energy as I am at this moment, because you’re going to need that energy as move on to writing goals. 

Get S.M.A.R.T.

Let’s take those dreams and put them to work. I am going to take you through the process of writing a S.M.A.R.T Goal.  You can download the S.M.A.R.T. Goal guidelines in THIS goal setting package.

What is a S.M.A.R.T. Goal?  It is a goal that is SPECIFIC, MEASURABLE, ACHIEVABLE, RELEVANT, AND TIME SENSITIVE.  Briefly, here is what those things mean:


Your goals should be very clear.  Anyone who reads your goal should clearly understand what you’re talking about.


In order to know if you’ve met your goal you must know where you are currently, related to that goal, and where you want to be.  You MUST quantify it.


This is where you need to do a gut check: Is this a realistic goal? Is this something that you can actually achieve?


Does your goal match the overall mission of your company.  Or, if it is a personal goal, does it match your life priorities?  This is important.  We want our goals to matter.  If it doesn’t match our mission or line up with our priorities or bigger goals, there is really not a point to put your energy into it.


Now that you’ve established your very specific and measurable goal, thought carefully about the reality of meeting this goal, and ensured it is aligned with the bigger goals, mission, and/or priorities, you need to set a date you’re going to achieve this goal by.  If you don’t put a time table on your goals, they will take a backseat to everything else that is going on in your life.  You MUST set a date.

I’ve created a Goal Writing template (included in my FREE Goal Setting Package) for you to walk through this process.  Do you have to use this?  Absolutely not! BUT you do need to write your goals down and mark their due date in your calendar.

What Does This Look Like? 

Here is an example of one of my actual goals.  In addition to working with you awesome mom bosses, I have a side business working with an ethical fashion company called Sseko Designs (check out the amazingness here).  Lately, I’ve realized that by treating it as a hobby I’m missing a pretty big opportunity.  So, here is a goal that I am setting for next month with Sseko:

Specific: I want to increase my sales by 25% during the month of August.

Measurable: My current sales are typically around $1200 per month.  So next month my sales goal is $1,500.

Achievable: Is this achievable?  Yes…I know I can do this. If I’ve put minimal effort into my business to get $1,200 per month in sales, then with some targeted effort I will be able to meet my goal of $1,500.

Relevant: This is a relevant goal. One of my biggest personal priorities is to help women achieve their goals and make an impact. All my Sseko sales directly and tangibly align with this priority as they contribute to scholarships for young women in Uganda to pursue a higher education.

Time Sensitive: I will know if I’ve reached my goal by midnight on October 31.

Here is my goal written out:
“I will make increase my Sseko sales by 25% reaching a sales goal of $1,500 by October 31,2018.” 

Now, Go Get ‘Em!

I hope that you’ll not only use this goal writing process for your business, but also for your personal life.  Remember, when we are personally fulfilled we bring our best to our business.

OK…I’ve shared one of my goals for this quarter.  I’m waiting to hear yours.  Drop your S.M.A.R.T goal into the comments below so I can cheer you on!

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