Being a business owner is hard work for sure.  Really, what I’ve found is that everything  worthwhile is difficult to some degree.
All great things in my life has required me to dig deep. That’s why, in order to be successful as a business owner it is really helpful to develop mindsets that allow you to overcome the hard stuff.  

Here are a few mindset shifts I have made that allow me to find success in both business and life:

Adjust your thinking four mindset shifts for success pin graphicShift from Fixed Mindset to Growth Mindset

This has been one of the biggest and most impactful mindset shifts I’ve made because it affects not only how I live my life but also how I raise my son.  So what are these mindsets?

Fixed Mindset

People operating from a fixed mindset believe that the skills/knowledge that they were born with is what they have; it cannot be developed further. They believe that most successful people find success based on what they were born with.  

Growth Mindset

People operating from a growth mindset believe that their skills/knowledge can always be improved. They believe that most successful people find success based on hard work and effort, not natural ability alone.  

Carol Dweck, the original mindset guru, and author of the book Mindset: The New Psychology For Success (a MUST read for business owners and parents–Grab it HERE!) states that successful people are “not constantly trying to prove they’re better than others.” Instead she indicates that successful people are “constantly trying to improve.”  

As a business owner knowing that you can improve anything with hard work helps you make it through those tough times when it seems like you’d be better off quitting.

Shift from a Mindset of Wanting to a Mindset of Gratitude


This was one of the hardest mindset shifts for me to make.  Not because I am an ungrateful jerk, but mostly because I struggle with being too future focused. Let me break it down for ya.  

A lot of times I find myself thinking about what is happening next or what I want. Now, it is good to strive for constant improvement and to set goals–those are things that help us grow as well (in fact, you can grab my whole Goal Setting Package HERE).  BUT, at times I find myself becoming consumed by these thoughts and it leads to both anxiety and a feeling of emptiness. Instead, by thinking about what I’m grateful for I feel relaxed, full of joy and appreciation, and ready to keep building on what is going well.

I have started working on developing this mindset by writing down 10 things I’m grateful for everyday.  This allows me space and time to reflect on

  • how some mistakes might have led to successes
  • the ways I’ve improved or grown
  • the successes of others and how I can learn from those
  • how others have helped me along the way
  • interactions/opportunities I was dreading that led to great things

Tamara Lechner writes in her arcticle How to Develop a Gratitude Mindset that “gratitude gives the person expressing it the power to heal, to be energized, and to change lives.” These powers are especially helpful to find success.  For more information about developing a Gratitude Mindset check out Lechner’s article HERE.

Shift from an I Need to Know Everything Mindset to a Curiosity Mindset

This is something that I come by naturally…being curious.  I have also found that it has helped me immensely as a business owner.  Developing curiosity frees you from the belief that you have to know everything which causes both anxiety (if you feel like you don’t have all the answers) and stagnation (if you believe you know all there is to know about a specific topic).  

Striving to know more about your industry allows you to:

  • continue to grow professionally
  • stay up-to-date on current trends
  • be an innovative force in your field
  • ask questions that others haven’t thought of yet (which helps others in your industry grow as well)

A final note about curiosity: developing a mindset of curiosity can help you empathize with others by exploring how they might be feeling, what they might be thinking, and what they might need the most.  This allows you to understand your ideal client better and have meaningful solutions available to them.

For more information on a Curiosity Mindset check out THIS ARTICLE from Harvard Business Publishing.  

Shift from a Fear Mindset to a Bravery Mindset

We’ve all heard it: no risk, no reward.  As cliche as it might be, it is truth. Big, scary things help us grow. You learn absolutely nothing sitting in your comfort zone.  Sure…your always comfortable, but what might you be missing by staying there?

It took a Bravery Mindset for most of you to step out on your own in business to begin with.  Think of all the wonderful ways (though often hard and uncomfortable at first) that you have grown because of this brave step.  

Even if you fall flat on your face when you do something big and scary you will learn something that can help you move forward. So…do it…step out there and fall.  You’ll just be learning the right steps to take in the future.

How Will You Start?

Making these four mindset shifts will help you improve not only your business, but also your personal life. The first step to developing them is by being aware.  I’d love to hear which mindset you’re going to work on first. Drop a line in the comments below and let me know!



  1. Nicole on November 19, 2018 at 5:55 pm

    Thank you for this post! As a business owner, even though I know many of these, my head and my heart need the reminders often. I’m grateful for you as a resource as I grow!

    • Cassie Righter on November 20, 2018 at 5:18 pm

      I’m so glad you found it helpful. Sometimes all we need is a reminder. I know that I do (especially for the gratitude mindset). I’m also excited to know what other mom bosses need. So, let me know what you want me to be blogging about…something that would really help you!

  2. Sarah Masalta on November 20, 2018 at 2:45 am

    Going to check this out & pass this on!!

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