So, a few days ago I was doing some research on how to promote a new challenge I have coming up (details to come in a few days:)) and I fell into the Facebook trap. Now, there is nothing wrong with Facebook, but it is NOT the only way to get the message out for your business. What I learned was that the cost to have someone help me put together a Facebook ad (because let’s face it putting together a Facebook ad is about as clear as mud) would be between $1,000 and $2,000.
For. ONE. Ad.
I don’t know about you, but that one ad would wipe out my current marketing budget for about 4 months.
It was then that I came back to my senses and remembered my beloved Pinterest. Seriously…I don’t know why I didn’t just start here. But this whole situation really just brought to my attention, AGAIN, how impactful Pinterest is for businesses. Using Pinterest I am gong to get the same information to WAY more people than one Facebook ad and I can do it for FREE!
Still not sure if Pinterest is for your business? It is. Here are just a few reasons why:
1. Pinterest is a Search Engine
That’s right. Let’s just compare Facebook and Instagram to Pinterest.
How You Use Facebook/Instagram
Why do you go on Facebook or Instagram? Is it to search for information about a specific topic or to be sold a product? Absolutely NOT. Facebook is where you go to connect with your friends and groups of likeminded people.
Do you sometimes click on a Facebook Ad? Yup. I’ve done it before too. But, my point is that this s not your purpose—you’re NOT going to Facebook or Instagram to find this type of information, it is being targeted to you (maybe) by algorithms.
So, you might see something valuable (if the algorithms deem it valuable to you) or you might not. But, either way, you didn’t go to Facebook or Instagram for that purpose to begin with so it doesn’t really matter anyway.
How You Use Pinterest
Now, think about Pinterest, how do you use it? You go and the first thing you do is search for something. Yup, you’re maybe looking for “how to get your baby to sleep through the night”, “an easy recipe for dinner”, “what to do when your kid is teething”, or “how to create the perfect opt-in”.
When you go to Pinterest you’re actually looking for information or a product to help you solve a problem. That is why your content (no matter your industry) is going to be seen by more people on Pinterest, because people are going there to search for what you have to offer.
2. Your Content Stays Around Longer on Pinterest
How long does a Facebook or Instagram post stay in the feed? Maybe 2 days. If you’re lucky. Then, it’s gone and new items are filling peoples newsfeed. So, whatever you’re promoting or posting is just not likely to be seen.
How long does your Pinterest content stick around? Forever…and the longer it does, the more people that re-pin it. The more re-pins the more likely more people will see it. Ladies, your content on Pinterest is like a fine wine…it just get’s better with time.
If you’re putting together valuable content that helps people solve problems or you’re selling a product that will change lives Pinterest is where you want to be. People need what you have to offer. They are looking for it.
3. Pinterest is Budget Friendly
Which approach seems better to you?
A) Pay for an add and hope an algorithm puts it in front of the people you want to see it.
B) Pin your valuable content for free and have people who actually need the information find it because they are looking for it.
I’m going with B all day long.
Just a pretty simple point here…Pinterest is FREE. You don’t have to pay a dime. You certainly don’t have to pay $1000 for one ad. It is way more cost effective to use Pinterest.
Sounds Good, Right? It sure does.
Ready to get in the Pinterest game?
You’re in luck! I’m here to help. There are two ways you can get started:
First, download your FREE Pinterest Biz Account Checklist HERE.
Next, Check out my new course Pin Your Biz. The beta launch is happening in January
and is open by invitation only due to limited enrollment. If you want one of these spots go ahead and check out more about how you can enroll in this course HERE.